The phenom “owambe” meaning “We have it so we can flaunt it” is one of the established patterns of social life, particularly among the Yoruba speaking people of Nigeria.
No weekend will go by without Owambe taking place, it has grown to become part and pattern of the Yoruba’s although not limited to this ethnicity alone.
The untold truth about “Owambe” Is that it doesn’t just start yesterday, research shows that by the 70s and 80s, up till the 90s, no weekend was complete without someone throwing a lavish party: every social incident, including the purchase of a new car, even a second hand car, or a refrigerator for the household, deaths, birth, a promotion in the office, weddings, a journey- pilgrimage to Mecca or Jerusalem, or any trip overseas, or return from such trips occasioned huge celebrations with food and drinks generously provided.
However, to really belong to the “owambe crowd,no party is complete without the notorious “aso ebi” (group attire) which every invitee is expected to buy and wear as a tag of identification with the celebrant, this aspect of Owambe is one of the astonish part as each invitee style their dress astonishly and gorgeously as if to outshine others at the event.
Don’t be left out of the radar, check out our owambe for exquisite styles that will stand you out at your next Owambe.
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