Use Storytelling Methods for Your Audience, Journalists Urged

Journalists have been urged to adopt storytelling techniques that offers a unique way to engage and inform their audience.

An editor with the News Agency of Nigeria (NAN), Usman Aliyu made the call at a one-day media training for some journalists in Kwara State organised by The Wole Soyinka Centre for Investigative Journalism, in partnership with Albarka 89.9 FM, Ganmo, Kwara State funded by the MacArthur Foundation held at City-In-Hotel, G.R.A, with the themes: “ABC of Investigative Journalism and Amplify Change for Development Using Storytelling Techniques.

“By utilizing a combination of these techniques, journalists can create compelling, informative, and impactful storytelling experiences for their readers.” He said

Aliu who spoke on Amplifying Change for Development: The Power of Storytelling Techniques said that Media, acting as Agents of Social Change, wield significant influence to propel positive societal transformations added that media sheds light on topics such as social inequality, human rights, gender issues, and environmental change.

“Media empowers individuals and communities to voice their concerns, challenge the status quo, and demand change. Examples include citizen journalism, participatory media, and alternative media organisations.

Also speaking on Social Change & Solution Journalism, he added that Solutions Journalism boosts emotional well-being and resonates more effectively with audiences than jarring images.

“In journalism, storytelling techniques are essential for creating compelling narratives that engage readers and convey information effectively.

“Stories have a magical quality—they evoke emotions, provoke thought,and connect us to shared human experiences.

Mrs. Joke Kujenya who spoke on the ABCs of Investigative Journalism, said: “Investigative journalism surpasses regular or routine daily reporting, delving into critical issues and playing a vital role in society. It highlights the transformative impact of exploratory stories on societal change,
promoting transparency, accountability, and social justice.”

“It starts with the essential practice of asking the right questions, reflecting the journalist’s role as a watchdog holding powerful interests accountable.

“It emphasizes the potential of exploratory stories to drive social change within societies by shedding light on systemic problems and fostering awareness.

“Investigative journalism serves as a cornerstone, it uncovers hidden truths, holds entities accountable, and empowers citizens to make informed decisions, contributing to a healthy and functioning society” She said.