The Untold Truth About Owambe

The Untold Truth About Owambe

The phenom “owambe” meaning “We have it so we can flaunt it” is one of the established patterns of social life, particularly among the Yoruba speaking people of Nigeria.

No weekend will go by without Owambe taking place, it has grown to become part and pattern of the Yoruba’s although not limited to this ethnicity alone.

The untold truth about “Owambe” Is that it doesn’t just start yesterday, research shows that by the 70s and 80s, up till the 90s, no weekend was complete without someone throwing a lavish party: every social incident, including the purchase of a new car, even a second hand car, or a refrigerator for the household, deaths, birth, a promotion in the office, weddings, a journey- pilgrimage to Mecca or Jerusalem, or any trip overseas, or return from such trips occasioned huge celebrations with food and drinks generously provided.

However, to really belong to the “owambe crowd,no party is complete without the notorious “aso ebi” (group attire) which every invitee is expected to buy and wear as a tag of identification with the celebrant, this aspect of Owambe is one of the astonish part as each invitee style their dress astonishly and gorgeously as if to outshine others at the event.

Don’t be left out of the radar, check out our owambe for exquisite styles that will stand you out at your next Owambe.



Amazon founder, world richest man: Jeff Bezos on the emotional journey of going to space with his brother, Nicholas Rice

“We had some really good, quality time there,” Jeff Bezos said of travelling outside of Earth with his brother Mark.

Makinde reappoints, swears-in seven Commissioners in Oyo

Oyo State Governor, Engr Seyi Makinde, has on Friday reappointed and sworn in seven commissioners in the state.

SHOCKER: World Athletics Body sends 10 Nigeria athletes out of Olympics

As huge a number as 10 Nigerian Track and Field athletes have been sent packing from the Tokyo 2020 Olympics for not meeting the testing conditions of the Athletics Integrity Unit of the sport.

Pomp and ceremony as Iloko-Ijesa gets new Monarch

Iloko-Ijesa, a rustic town in Oriade Local Government Area of Osun State, came alive Saturday, 24 July 2021, as dignitaries in Nigeria and the Diaspora stormed the town to witness the coronation and presentation of staff and instruments of office to Oba Akeem Olusayo Ogungbangbe, Ajagbusi-Ekun VI, the new Owaloko of Iloko-Ijesa Kingdom.

Nigerians in Asia seek FG’s probe of maltreatment, harassment of citizens

A group, Stakeholders of Nigerians in Asia has called on President, Muhammadu Buhari to investigate the alleged continue maltreatment, inhuman and xenophobic attacks on Nigerians across the Asia continent. The Untold Truth About Owambe  The Untold Truth About Owambe  The Untold Truth About Owambe  The Untold Truth About Owambe